Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne

Blue Ocean

Blue Ocean Strategy by W.Chan Kim and Renee Mauborgne

“The only way to beat the competition is to stop trying to beat the competition”

The Four Actions Framework
* Which of the factors that the industry takes for granted should be eliminated?
* Which factors should be reduced well below the industry’s standard?
* Which factors should be raised well above the industry’s standard?
* Which factors should be created that the industry has never offered?